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Stockholm International Exhibition (1930) : ウィキペディア英語版
Stockholm Exhibition (1930)

The Stockholm Exhibition (in Swedish, ''Stockholmsutställningen'') was an exhibition held in 1930 in Stockholm, Sweden, that had a great impact on the architectural styles known as Functionalism and International Style.
The fair was conducted by the City of Stockholm and the ''Svenska Slöjdföreningen'' (which has evolved into the existing organization, ''Swedish Form'') art society. The art historian and leader of the Svenska Slöjdföreningen, Gregor Paulsson, was the intellectual leader of the fair, inspired, after a visit to the 1927 Weissenhof Estate in Stuttgart, to organize a similar event for Stockholm.
It took place from May through September 1930, on the southern portion of the Djurgården recreation area in eastern-central Stockholm, and entertained about four million visitors.
Swedish artists, craftsmen and companies showed their latest products, particularly the glass producer Orrefors Glasbruk. Many of the available images were taken by the pioneering photographer W. Gustaf Cronquist, and were published by Swedish Form.
The exhibition's slogan was: ''Acceptera!'', or ''Accept!'', literally a plea for acceptance of functionalism, standardization, and mass production as a cultural change. The effort to persuade Swedish citizens of the benefits of a modernized lifestyle included serving mass-produced food.
== Architecture ==
The fair was significant in the history of architecture in Stockholm, firmly establishing functionalism as the dominant architectural style in Sweden.
The two head architects were Gunnar Asplund and Sigurd Lewerentz. Through the 1920s Asplund had been one of the principal figures of the Neo-Classicist Swedish Grace style. But here, in 1930, Asplund's style takes a dramatic turn into stripped-down functionalism. Especially conspicuous was the Paradise Cafe and the Entry Pavilion, with its exposed steel frame, airy expanses of glass, and dramatically lit at night. Above the fair a towering advertising mast stood with an electrically lit version of Lewerentz's "Flying V" logo.
Le Corbusier had been invited to contribute to the fair, but declined.
The fair also showcased new housing alternatives, bright and hygienic apartments with ample space for all members of the family. Swedish architects involved in the Housing Exhibition included Sven Markelius, Paul Hedqvist, Nils Ahrbom, Helge Zimdal, and Uno Åhrén. Some critics found the architecture too crisp and cold to consider living with permanently. Three of the fair's architects were, in the following year, co-authors of the ''Acceptera!'' functionalist manifesto.
Alvar Aalto, describing the exhibition for the Finnish press, wrote, "The exhibition speaks out for joyful and spontaneous everyday life. And consistently propagates a healthy and unpretentious lifestyle based on economic realities."

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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